If you sell a product or offer a service, you should also have a mailing list. It’s the best way to get information out to your audience, share offers, and turn enthusiastic fans into paying customers. People who have signed up for your newsletter are already interested in what you have to say and are much more likely to pay attention to what you have to offer than if they stumble across an ad on social media.
Once you start collecting email addresses, you’ll want to sign up for a newsletter service that can send customized emails to multiple people at a time.
In “Mailerlite for Beginners,” you’ll learn all about one of the simpler newsletter services, Mailerlite. Your instructor, Barb Drozdowich, will walk you through the steps from how to navigate the dashboard, how to create a campaign (a newsletter), how to create signup forms, and more.
Barb is an author and consultant who has been teaching for more than two decades and is an expert at explaining technology in easy-to-understand language. She has published 18 books, runs 8 websites, and has more than 50 videos on YouTube.
When you sign up, you’ll have immediate access to 19 videos that cover everything you need to know to get started, such as:
- The legalities you need to know about (opt-ins and opt-outs, what the GDPR is and what it means for you)
- How to set up your account
- Managing your subscribers
- How to create a campaign and send out a newsletter
- How to run reports to see what percentage of people are opening your emails and clicking on the links within your newsletters
You’ll also get plenty of resources for more information and support once the course is over.
Learning something new can feel overwhelming, but it doesn’t have to be. Sign up and start connecting with your potential customers today!
Course Reviews
WordPress for Beginners
Barb is fantastic! She makes everything understandable to non-techies without being condescending.
Anne R. Allen
WordPress Dot Com
As a WordPress.com blog rookie, I found this course extremely helpful. I appreciated that the instructor has a calm, collected, simple approach and explains things step by step. Too many online course instructors race through their material and talk in a chatty-Kathy 100 mph style. I can’t keep up with those. But I can keep up with Barb ! Good stuff. This is actually once where I feel like I got my money’s worth on a course and didn’t get ripped off.
Rex Baker
Mailerlite for Beginners
I haven’t gone through the full course yet, but it has already helped immensely. I came into this with absolutely no knowledge of how to work with Mailerlite or any service, and a fear that I wasn’t going to be able to do this on my own. I had a healthy amount of signups from a promotion and no idea of what to do with them. After watching about a third of the course I’ve already sent out my first newsletter and segmented my list. Barb starts at the beginning and makes it truly easy. This was just what i needed.
Peter Thompson
WordPress Dot Com
So far so good! I think we are about to begin the part that I have difficulty understanding and have gone round and round trying to figure out. Thank you so far!
Kerry Cormier
Mailerlite for Beginners
Great pace and detail. Thanks!
Lorraine Taylor
The Author’s Guide to Goodreads
The teacher presents her information in a very organized manner.
Kris Ballard
How to Self Publish a Book
Eric Uriarte
How to Self Publish a Book
Great Ideas! I enjoy your perspective, and easy to understand presentation.
Jeromy Peterson
Mailerlite for Beginners
I really like this course! I loved all the information about the admin functions! So many courses skip over areas like that, but there are items in admin that I need to know!
Suzanne Griffin
Mailerlite for Beginners
Barb makes everything simple and is easy to listen to.
Jennifer Shell
Mailerlite for Beginners
succinct and knowledgeable
Marik Berghs
Mailerlite for Beginners
Thus far, I feel the course if informative. I like how she laid the groundwork of the legalities first. That has been a mystery for me.